Category
Product Analytics
Key features
A/B and multivariate testing
Website personalization
Heatmaps and session recordings
01 — Overview
What is
VWO
VWO is a digital experience optimization platform, now sold under the Wingify brand, for running A/B tests, personalizing website experiences and analyzing visitor behavior with heatmaps, session recordings, funnels and surveys. It also covers feature flags and server side experiments. B2B marketing and growth teams use it to lift conversion on landing pages, product pages and sign up flows.
02 — Who it’s for
Ideal Customer Profile
Built for growth, marketing, product and digital teams, from smaller companies to large enterprises that run ongoing conversion programs.
03 — Capabilities
Key Features
A/B and multivariate testing
Website personalization
Heatmaps and session recordings
Funnels and on site surveys
Feature flags and server side testing
Behavior triggered web push
05 — Similar tools
Alternatives
Optimizely
Experimentation, CMS and personalization platform
Mutiny
AI assistant for sales follow-ups and assets
Sitelifter
AI audits for landing page conversions
Microsoft Clarity
Heatmaps and session recordings with AI insights
Convert Experiences
A/B testing and experimentation platform
Plerdy
Heatmaps, session replay and conversion tools
06 — FAQ
Frequently Asked Questions
What is VWO used for?
VWO helps teams test and personalize website experiences and study visitor behavior, so they can find what improves conversion and roll it out.
Is VWO part of Wingify?
Yes. VWO was built by Wingify, and in January 2026 VWO and AB Tasty agreed to combine with backing from Everstone Capital. In September 2026 the combined business launched Wingify as its single brand, and vwo.com now redirects to wingify.com.
Who uses VWO?
Growth, marketing, product and ecommerce teams use it, and the combined Wingify business reports more than 4,000 customers.
Do existing VWO accounts still work?
Yes. VWO moved its app from app.vwo.com to app.wingify.com in June 2026 and says the product experience stays the same while the platforms converge over time.