Product review

Whatagraph

Marketing data, reporting and monitoring agents

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What is

Whatagraph

Whatagraph is a marketing intelligence platform that brings cross-channel marketing data into one governed layer. AI agents build branded reports, write commentary, monitor ad accounts and suggest fixes, so teams spend less time on manual reporting for clients or leadership.

02 — Who it’s for

Ideal Customer Profile

Built mainly for marketing agencies reporting to many clients, as well as in-house marketing teams at growing brands.

03 — Capabilities

Key Features

Cross-channel data layer

AI-built branded reports

Bulk edits across client reports

Scheduled account monitoring

Custom agents in plain language

MCP access for Claude and ChatGPT

05 — Similar tools

Alternatives

Databox

AI analytics and dashboards for business metrics

Supermetrics

Marketing data pipelines and AI reporting

Improvado

Marketing data pipeline, reporting and AI agent

Funnel

Marketing data platform for reporting and measurement

Coupler.io

No-code data integration and reporting

Windsor.ai

No-code marketing data pipelines

06 — FAQ

Frequently Asked Questions

What is Whatagraph used for?

Whatagraph is used to connect marketing data from many channels and turn it into automated reports, monitoring alerts and analysis.

Who is Whatagraph for?

It is aimed at marketing agencies and in-house marketing teams, and says it has more than 1,000 customers.

Which data sources does Whatagraph connect to?

It has 60+ native sources such as Google Ads, BigQuery, Semrush, Mailchimp and Instagram, and its agents can build connections to other sources on request.

Can I use Whatagraph with AI assistants?

Yes. Whatagraph offers MCP connections so its data and agents can be used inside Claude and ChatGPT, and it can act across tools like Slack, HubSpot and Asana.

Ready to try

Whatagraph

Marketing data, reporting and monitoring agents

Visit Website