Category
Events & Webinars
Key features
Video meetings and team chat
Webinars and virtual events
Revenue Accelerator conversation insights
01 — Overview
What is
Zoom
Zoom is a communications platform covering video meetings, team chat, phone, webinars and virtual or hybrid events, with an AI assistant built in. For GTM teams it runs sales calls and demos, hosts branded webinars and events for lead capture, and through Revenue Accelerator summarizes meetings, suggests follow ups and surfaces deal insights. It also offers contact center tools and developer APIs and SDKs.
02 — Who it’s for
Ideal Customer Profile
Used by companies of every size from small businesses to large enterprises, including sales and revenue, marketing and events, customer experience and IT teams.
03 — Capabilities
Key Features
Video meetings and team chat
Webinars and virtual events
Revenue Accelerator conversation insights
AI Companion meeting summaries
Contact center and phone
Developer APIs, SDKs and MCP
05 — Similar tools
Alternatives
GoTo
Video meetings, webinars and business phone
CrankWheel
Instant screen sharing for phone sales
PrezCall
Show slides to prospects during phone calls
Restream
Live stream and webinars to many channels
webinar.net
Branded webinars with unlimited attendees
Google Workspace
Email, docs and meetings with built-in Gemini
06 — FAQ
Frequently Asked Questions
What is Zoom used for?
Zoom is used for video meetings, chat and phone, plus webinars and events. Sales and marketing teams use it for demos, customer calls, lead generating webinars and AI meeting summaries.
What does Zoom offer sales teams?
Zoom Revenue Accelerator records and summarizes sales meetings, suggests follow ups, tracks deal and pipeline signals and competitor mentions, and uses AI agents to flag risks and coach reps.
Which tools does Zoom integrate with?
The Zoom Marketplace offers apps for Salesforce, Microsoft, Google, Oracle, ServiceNow, Atlassian and many more, including CRM connections for its sales and customer experience products.
Does Zoom have an API?
Yes. Zoom Developers provides REST APIs, Meeting and Video SDKs, Zoom Apps, Realtime Media Streams and an MCP server for building on the platform.