Category
Reporting & BI
Key features
Chat with data and documents
Audience building and segmentation
Propensity modeling without code
01 — Overview
What is
Akkio
Akkio is an AI platform that helps media agencies and data providers turn their data into campaign decisions. Teams can chat with their data and internal documents for strategy insights, build audience segments from first and third party data, simulate media plans, activate audiences across platforms, and measure campaign performance in one place. It includes no-code predictive modeling, media mix modeling and role-based governance.
02 — Who it’s for
Ideal Customer Profile
Built for media agencies, data providers and retail media networks, used by strategists, data scientists and client leads at mid-sized to large agencies.
03 — Capabilities
Key Features
Chat with data and documents
Audience building and segmentation
Propensity modeling without code
Media mix modeling and plan simulation
One-click audience activation
Campaign performance measurement
Role-based access and governance
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Akkio used for?
Akkio is used by media teams to plan, build, activate and measure campaigns with AI, from finding insights and building audience segments to forecasting media plans and analyzing results.
Who is Akkio for?
The site focuses on media agencies, data providers and retail media networks, with tools for strategists, data scientists, engineers and client leads working on the same data.
Can Akkio run inside our own cloud?
Yes. Akkio says it is built to embed within your cloud environment and work on top of your existing data, so security stays under your control.
Where is Akkio based?
Akkio was founded in 2019 and is based in Cambridge, Massachusetts. Agency groups such as Havas and Horizon Media appear among its partners and customers.