Category
Reporting & BI
Key features
Natural language data analysis
AI dashboard generator
Automated data flows
01 — Overview
What is
Better Analyst (formerly Formula Bot)
Better Analyst, previously called Formula Bot, is an AI analytics app where you connect data and ask questions in plain language to get charts, dashboards, reports and automated data flows. It connects to spreadsheets, ad platforms, analytics tools, CRMs and data warehouses, and can send alerts when a metric changes. Marketing, sales and RevOps teams use it to report on pipeline, campaigns and sales data without a dedicated analytics team.
02 — Who it’s for
Ideal Customer Profile
Individuals, marketing teams, agencies and growing businesses that need reporting but have no analytics team, with an enterprise option for larger companies.
03 — Capabilities
Key Features
Natural language data analysis
AI dashboard generator
Automated data flows
Metric alerts by email and Slack
Client projects for agencies
Spreadsheet and formula tools
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
Is Formula Bot now Better Analyst?
Yes. Formula Bot has been renamed Better Analyst. The official site says it is the same account and workflows, with added analysis, dashboards and automation.
What is Better Analyst used for?
It turns connected data into analyses, dashboards, reports and scheduled workflows, so teams can answer business questions by asking in plain language.
Which data sources does it connect to?
Connectors include Google Analytics, Google Search Console, Google Ads, Google Sheets, HubSpot, Salesforce, Airtable, BigQuery, Snowflake, Databricks, PostgreSQL, MySQL, Tableau and Power BI, among others.
Does Better Analyst replace a BI tool?
For many teams it can, since dashboards, scheduled refreshes, alerts and Slack delivery are built in. Teams already on Tableau or Power BI can connect them and ask questions on top of that data.
Ready to try
Better Analyst (formerly Formula Bot)
AI data analyst for reports and dashboards