Category
Affiliate & Referral
Key features
Affiliate partner network
AI partner recommendations
Conversion tracking and analytics
01 — Overview
What is
Awin
Awin is an affiliate marketing platform that connects advertisers with publishers, content creators and other partners who promote them for a commission. Advertisers use it to find partners, track conversions, set reward structures and report on partnership performance across many countries. Marketing teams can run the program themselves or with Awin support.
02 — Who it’s for
Ideal Customer Profile
Used by marketing and partnerships teams at brands of all sizes, from new brands to large companies, and by agencies that manage affiliate programs for clients. Most advertisers are in retail, travel, telco, finance and insurance.
03 — Capabilities
Key Features
Affiliate partner network
AI partner recommendations
Conversion tracking and analytics
Flexible commission structures
Advertiser directory
APIs for task automation
Ecommerce platform plugins
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Awin used for?
Awin is used to run affiliate and partner marketing programs, connecting advertisers with publishers and creators who are paid for the results they drive.
Who uses Awin?
Advertisers of all sizes, agencies that manage partner programs, and publishers, creators and affiliate partners looking to earn from promotions.
Is Awin part of Axel Springer?
Yes. Awin states on its site that it is part of the Axel Springer group.
How do I integrate my website with Awin?
Awin offers a guided self-managed integration, technical integration support, plugins for Shopify, WooCommerce and Magento, and APIs for automating tasks.