Category
Revenue Intelligence
Key features
Deal and pipeline management
Forecasting
Relationship intelligence scoring
01 — Overview
What is
Ebsta
Ebsta is a revenue intelligence platform that analyzes CRM, email, calendar and call data to guide deal management, pipeline reviews and forecast calls. It combines relationship scoring, conversation intelligence and data enrichment so managers can see which deals are at risk and which seller behaviors drive wins. Teams use it to qualify deals inside the CRM, run 1:1 pipeline reviews and coach reps.
02 — Who it’s for
Ideal Customer Profile
Built for sales leaders, sales managers and reps, along with RevOps teams, at B2B companies running Salesforce or HubSpot. It also has a version for recruitment teams on Bullhorn.
03 — Capabilities
Key Features
Deal and pipeline management
Forecasting
Relationship intelligence scoring
Conversation intelligence
Rep coaching insights
CRM automation
05 — Similar tools
Alternatives
Gong
Revenue AI that turns conversations into action
Backstory
Revenue intelligence from captured sales activity
Aviso
AI revenue platform for forecasting and deals
Revenue Grid
Captures client interactions and syncs them to Salesforce
Forecastio
AI sales forecasting for HubSpot teams
Funnelcast
Probabilistic sales forecasting and planning
06 — FAQ
Frequently Asked Questions
What is Ebsta used for?
Ebsta helps sales teams manage deals, run pipeline reviews and call forecasts with data from their CRM, inbox and calendar, and shows which behaviors separate top performers.
Who owns Ebsta?
Ebsta is part of Fullcast, a revenue operations software company based in Salt Lake City. Fullcast announced the acquisition in July 2025.
Which CRMs does Ebsta integrate with?
Ebsta works inside Salesforce and HubSpot, and offers a dedicated version for Bullhorn used by recruitment teams.
Who uses Ebsta?
The site targets sales leaders, sales managers and sales reps, and says it is trusted by more than 750 customers.