Category
Partner Management
Key features
Co-branded partner email campaigns
Real-time lead and company alerts
Partner sales rep dashboards
01 — Overview
What is
eTrigue
eTrigue runs insights-driven marketing campaigns for technology vendors and their channel partners. Its Lead Accelerator programs send co-branded, personalized emails on behalf of partners, then deliver real-time lead alerts with prospect and company context to partner sales reps. Vendors get dashboards on partner rep follow-up, MQLs and pipeline.
02 — Who it’s for
Ideal Customer Profile
Built for channel and partner marketing teams at technology vendors that need partners to generate and follow up on pipeline. Case studies include AWS, Microsoft, Google and Confluent.
03 — Capabilities
Key Features
Co-branded partner email campaigns
Real-time lead and company alerts
Partner sales rep dashboards
DemandCenter platform
Partner content and landing pages
Partner marketing assessments
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is eTrigue used for?
Vendors use eTrigue to run turnkey through-partner campaigns that generate leads and route them, with context, to channel partner sales reps.
Who is eTrigue for?
Technology vendors with channel partner programs, and the partner marketing and sales teams inside them.
What do partner reps receive from eTrigue?
Real-time lead alerts with prospect background, company news, social activity and suggested next steps, without needing to log in to a portal.
How does eTrigue measure partner performance?
Sales team insight dashboards track how quickly partner reps respond, what actions leads take, MQLs and resulting pipeline.