Category
Reporting & BI
Key features
Drag-and-drop funnel mapping
Funnel forecasting
Step-level conversion analytics
01 — Overview
What is
Funnelytics
Funnelytics is a visual journey mapping and analytics tool. Marketers draw funnels on a drag-and-drop canvas, forecast traffic and conversions before launch, then layer real conversion, revenue and drop-off data onto each step to see where leads leak. Higher tiers track deals, purchases and ad spend so teams can follow the full path from visitor to customer.
02 — Who it’s for
Ideal Customer Profile
Used by marketing and growth teams, CRO specialists and agencies that plan and report on funnels for clients. The company now also runs a separate product focused on Shopify brands.
03 — Capabilities
Key Features
Drag-and-drop funnel mapping
Funnel forecasting
Step-level conversion analytics
Visitor-to-customer path tracking
Ad cost and profit metrics
AI insights on funnel gaps
05 — Similar tools
Alternatives
Hyros
Ad tracking and sales attribution
Wicked Reports
Verified ad attribution for ecommerce brands
Google Analytics
Web and app analytics from Google
Cometly
Ad attribution and conversion tracking for paid ads
Amplitude
Digital analytics for product and growth teams
Ruler Analytics
Marketing attribution tied to closed revenue
06 — FAQ
Frequently Asked Questions
What is Funnelytics used for?
Funnelytics is used to map marketing funnels visually, forecast their results, and overlay real conversion and revenue data to find where prospects drop off.
Who is Funnelytics for?
It suits marketing strategists, growth teams, CRO specialists and agencies that build and report on funnels for clients.
Which tools does Funnelytics integrate with?
Depending on tier, Funnelytics connects with Zapier, webhooks, Google Ads, Meta, HubSpot, GoHighLevel and Shopify.
Can I plan a funnel before it goes live?
Yes. You can map pages, emails and ads on a canvas and use the forecast layer to project traffic, conversions and revenue under different scenarios before launch.