Product review

Google Analytics

Web and app analytics from Google

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What is

Google Analytics

Google Analytics measures how people find and use your website and apps across devices, from first visit to conversion. Marketing and growth teams use it for traffic and campaign reporting, cross-platform attribution and machine learning predictions about customer behavior. It links closely with Google Ads, Search Console, Search Ads 360, Display and Video 360 and Google Cloud.

02 — Who it’s for

Ideal Customer Profile

Used by marketing, growth and RevOps teams at companies of every size, from startups to enterprises. Larger companies can move to Analytics 360 for advanced enterprise features.

03 — Capabilities

Key Features

Website and app measurement

Cross-platform attribution

Predictive insights with machine learning

Flexible and shareable reports

Google Ads and Search Console links

Analytics 360 for enterprise

05 — Similar tools

Alternatives

Adobe Analytics

Enterprise web and app analytics from Adobe

Matomo

Privacy-first open source web analytics

Plausible

Simple, privacy-friendly website analytics

Amplitude

Digital analytics for product and growth teams

Piwik PRO

Privacy-focused analytics for regulated industries

Funnelytics

Map and measure customer journeys

06 — FAQ

Frequently Asked Questions

What is Google Analytics used for?

It tracks visits and actions on websites and apps so teams can understand customer journeys, see which campaigns and channels work, and improve marketing return.

Who is Google Analytics for?

Google positions it for businesses of every size. Smaller teams use the standard version, and enterprises can use Analytics 360, which adds more advanced tools.

Which tools does Google Analytics integrate with?

It connects with Google Ads, Search Ads 360, Display and Video 360, Google Search Console and Google Cloud, so ad and search data sit next to site and app behavior.

Does Google Analytics have an API?

Yes. Google publishes developer resources for Analytics, along with Tag Manager, for reporting and data collection.

Ready to try

Google Analytics

Web and app analytics from Google

Visit Website