Product review

G2 Buyer Intent

G2 Buyer Intent

Software buyer intent from G2 research activity

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Category

Intent & Signals

Key features

Account-level research signals

Competitor comparison tracking

ICP matching on in-market accounts

Contents

02 Who it’s for

03 Capabilities

05 Similar tools

01 — Overview

What is

G2 Buyer Intent

G2 Buyer Intent shows software vendors which companies are researching their product, their category or their competitors on G2 and its sister review sites Capterra, Software Advice and GetApp. Signals include profile and category page views, competitor comparisons and review reading. Sales, marketing and RevOps teams send these signals into their CRM and ABM tools to prioritize accounts, score leads and time outreach.

02 — Who it’s for

Ideal Customer Profile

Built for B2B software companies with a G2 presence, especially those with long buying cycles and several stakeholders, from growing vendors to large enterprises.

03 — Capabilities

Key Features

Account-level research signals

Competitor comparison tracking

ICP matching on in-market accounts

Signals from G2, Capterra, Software Advice and GetApp

CRM and ABM signal routing

Lead scoring and prioritization

05 — Similar tools

Alternatives

Intentsify

Buying group intent data and activation

Bombora

B2B intent data for finding in-market accounts

6sense

Account intelligence and intent data for B2B

TechTarget

Purchase intent data for tech vendors

Demandbase

Account based marketing and sales platform

Letterdrop

Find accounts evaluating your competitors

06 — FAQ

Frequently Asked Questions

What is G2 Buyer Intent used for?

It identifies companies actively researching your software, category or competitors on G2 so sales and marketing can focus on in-market accounts.

Where do G2 Buyer Intent signals come from?

Signals come from activity on G2, Capterra, Software Advice and GetApp, such as product and category page views, comparisons and review reading.

Which tools does G2 Buyer Intent integrate with?

It sends signals to Salesforce, HubSpot and Marketo, and to GTM platforms such as 6sense, Demandbase, ZoomInfo, Outreach and Chili Piper.

Is G2 Buyer Intent part of G2?

Yes. It is a product from G2, the software review marketplace, which also operates Capterra, Software Advice and GetApp.

Ready to try

G2 Buyer Intent

Software buyer intent from G2 research activity

Visit Website