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Product review

Intentsify

Intentsify

Buying group intent data and activation

Category

Intent & Signals

Key features

Buying group and persona-level intent

Website visitor resolution

Intent-based audiences

01 — Overview

What is

Intentsify

Intentsify is a B2B intent data platform that shows which accounts are in market and which buying group members and personas are researching. It pairs that data with activation programs, including programmatic and CTV advertising, email, lead generation and event marketing, often run as a managed service. Marketing and sales teams use it to prioritize accounts and target buying committees across channels.

02 — Who it’s for

Ideal Customer Profile

Built for marketing, sales and agency teams at mid-market and enterprise B2B companies running ABM and demand generation programs.

03 — Capabilities

Key Features

Buying group and persona-level intent

Website visitor resolution

Intent-based audiences

Multichannel ad activation

Lead generation programs

MCP access for AI assistants

06 — FAQ

Frequently Asked Questions

What is Intentsify used for?

Intentsify finds in-market accounts and the buying group members researching a purchase, then helps activate them through ads, email, lead generation and events.

Who owns Intentsify?

Intentsify is an independent company. It acquired Five by Five (5x5) in 2024 and Salutary Data in January 2026, and both now sit under it as sister brands.

Which tools does Intentsify integrate with?

It connects with Salesforce, HubSpot, Marketo, Clay and Convertr, and can sync custom data to a data lake, CDP, CRM or MAP.

Can I use Intentsify data in AI assistants?

Yes. Intentsify offers an MCP server that brings its intent data into Claude, ChatGPT and other AI tools without building APIs.

Ready to try

Intentsify

Buying group intent data and activation