Category
Market Research
Key features
Global consumer survey data
Audience building and comparison
Agent Spark AI assistant
01 — Overview
What is
GWI
GWI is an audience insights platform built on large scale surveys of real people across many global markets. Teams explore audiences, compare segments and track attitudes and behaviours in the GWI platform, ask questions in plain English through its Agent Spark assistant, or pull the data into their own tools through API and MCP. Marketing, research and sales teams use it to plan campaigns, shape messaging, win pitches and track brand performance.
02 — Who it’s for
Ideal Customer Profile
Used by brands, agencies and media companies, from growing teams to global enterprises, across marketing, strategy, research and sales roles.
03 — Capabilities
Key Features
Global consumer survey data
Audience building and comparison
Agent Spark AI assistant
API and MCP access
Custom research services
Brand tracking
05 — Similar tools
Alternatives
SimilarWeb
Digital market and web traffic intelligence
Brandwatch
Consumer intelligence and social media management
SparkToro
Audience research for smarter marketing
Conjointly
Survey platform for product and market research
Rwazi
Decision AI built on real-world consumer data
Behavio
Brand tracking and ad testing research
06 — FAQ
Frequently Asked Questions
What is GWI used for?
GWI is used to understand audiences, plan campaigns and content, support pitches and track brand performance using survey data from real consumers.
Who is GWI for?
It serves brands, agencies and media companies, with use cases for insight and research, strategy, marketing, sales and data teams.
Can I use GWI data in other tools?
Yes. GWI data can be used through AI tools via MCP connections, or brought into your own systems and agents through its APIs.
Does GWI offer business audience data?
Yes. Alongside its consumer data, GWI launched GWI Work in 2019 as a dataset focused on professional and B2B audiences.