Category
Market Research
Key features
Brand tracking across markets
Ad creative testing
Attention heatmaps
01 — Overview
What is
Behavio
Behavio is a marketing research platform that combines brand tracking, ad testing and market mapping in one dashboard. It measures behavioral reactions rather than survey agreement statements, compares a brand with competitors across markets, and returns clear next steps within days. Marketing teams use it to choose ad creatives, track brand health and find positioning gaps.
02 — Who it’s for
Ideal Customer Profile
Built for brand and marketing teams at fast-growing consumer brands, from scale-ups to large brands, with more than 600 brands and 40 markets tracked according to the site.
03 — Capabilities
Key Features
Brand tracking across markets
Ad creative testing
Attention heatmaps
Market mapping of unmet needs
Competitor benchmarking
Growth recommendations by brand size
05 — Similar tools
Alternatives
GWI
Survey based consumer and audience insights
Conjointly
Survey platform for product and market research
Qualtrics
Customer and employee experience research platform
RealEye
Webcam eye tracking for marketing research
Avidestal
Consumer insights and research suite
Wynter
Fast market research with verified B2B buyers
06 — FAQ
Frequently Asked Questions
What is Behavio used for?
Behavio is used to track brand performance against competitors, test ads before launch and map unmet customer needs in a category.
Who uses Behavio?
Its customers are mainly consumer brands, and the site says more than 600 brands use it across over 40 markets.
How is Behavio different from traditional research?
It measures behavioral triggers of buying instead of agree or disagree survey statements, and delivers results in days with suggested next steps rather than long reports.
Where does Behavio operate?
Behavio has global, Czech and Dutch versions of its site and tracks brands in more than 40 markets.