Category
Cloud Marketplaces
Key features
Marketplace listings on AWS, Azure and Google Cloud
Co-sell automation
Cloud to CRM sync
01 — Overview
What is
Labra
Labra is a cloud GTM platform that helps software companies list and sell through AWS, Microsoft Azure and Google Cloud marketplaces without engineering work. It automates co-sell approvals and syncs marketplace and partner opportunities with the CRM, and uses AI insights such as propensity to buy to surface deals. Alliances and sales teams use it to grow pipeline with the hyperscalers.
02 — Who it’s for
Ideal Customer Profile
Built for alliance, partnership and sales leaders at ISVs, AI and cybersecurity software companies, channel partners and enterprise software vendors.
03 — Capabilities
Key Features
Marketplace listings on AWS, Azure and Google Cloud
Co-sell automation
Cloud to CRM sync
Propensity to Buy insights
Partner funding program support
Marketplace private offers
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Labra used for?
It is used to list software on cloud marketplaces quickly, automate co-selling with AWS, Microsoft and Google Cloud, and manage that pipeline from the CRM.
Who is Labra for?
ISVs, AI and cybersecurity vendors, channel partners and enterprises that sell through cloud marketplaces, and their alliances and sales leaders.
Which tools does Labra integrate with?
Labra integrates with Salesforce and HubSpot and connects to AWS (including the ACE co-sell program), Microsoft Azure and Google Cloud marketplaces.
Does Labra need engineering work to list?
No. Labra describes its listing process as zero-engineering and says it handles the technical and compliance steps for each marketplace.