Category
GTM Data Orchestration
Key features
Identity resolution with RampID
Data clean rooms
Audience activation across 500+ partners
01 — Overview
What is
LiveRamp
LiveRamp is a data collaboration platform that connects a company's first-party customer data with partners, media platforms and publishers through identity resolution and clean rooms. Marketing and data teams use it to unify and enrich customer data, build and activate audiences across hundreds of destinations and measure campaign results across channels while keeping control of their data. It now also offers agentic AI orchestration on top of this data network.
02 — Who it’s for
Ideal Customer Profile
Aimed at mid-market and enterprise brands, agencies, publishers, data sellers and tech platforms, including B2B companies, that need privacy-safe data sharing for targeting and measurement.
03 — Capabilities
Key Features
Identity resolution with RampID
Data clean rooms
Audience activation across 500+ partners
Cross-channel measurement
Data enrichment and marketplace
Agentic AI orchestration
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is LiveRamp used for?
LiveRamp helps companies connect their customer data with partners and platforms to build audiences, activate them in media, and measure results, using identity resolution and clean rooms.
Who owns LiveRamp?
LiveRamp is part of Publicis Groupe. Publicis announced the deal in May 2026 and completed the acquisition in November 2026. LiveRamp continues as a distinct business led by its CEO Scott Howe.
Which platforms does LiveRamp connect to?
LiveRamp cites more than 500 partners, including Google Cloud, AWS, Snowflake, Salesforce and The Trade Desk, with activation on destinations such as Amazon, Google, Meta, LinkedIn, Netflix and Pinterest.
Does LiveRamp offer APIs?
Yes. LiveRamp highlights flexible APIs and a Conversion API program for sending signals to ad platforms, plus options to run identity inside your own cloud environment.