Category
GTM Data Orchestration
Key features
Customer data platform and identity resolution
Composable CDP on your warehouse
Audience building and activation
01 — Overview
What is
Treasure Data
Treasure Data, now branded Treasure AI, is an enterprise customer data platform that unifies customer data, resolves identities and builds audiences for marketing activation. AI agents help plan, run and optimize campaigns across email, mobile app, SMS and paid media, with humans reviewing the work. GTM and marketing ops teams use it to connect warehouse data from Snowflake, Databricks or BigQuery to personalized engagement.
02 — Who it’s for
Ideal Customer Profile
Built for marketing, data and customer experience teams at large enterprises. The company says it serves more than 400 enterprise customers, including over 80 Forbes Global 2000 companies.
03 — Capabilities
Key Features
Customer data platform and identity resolution
Composable CDP on your warehouse
Audience building and activation
AI agents for campaign work
Email, SMS and app engagement
Integration Hub connectors
REST API and Treasure Code CLI
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Treasure Data used for?
It is used to unify customer data into profiles, resolve identities, build audiences and activate them in marketing channels, with AI agents helping run and optimize campaigns.
Is Treasure Data now called Treasure AI?
Yes. The company's site says it was Treasure Data before becoming Treasure AI, and the platform and docs now use the Treasure AI name. The site does not give a date for the change.
Which tools does Treasure Data integrate with?
Its Integration Hub ingests and activates data across many systems, and the site names data partners such as Snowflake, Databricks and BigQuery, plus AI coding tools like Claude Code, Codex and Cursor.
Does Treasure Data have an API?
Yes. The documentation includes a REST API reference, the Treasure Code CLI and MCP access for AI agents.