Category
B2B Advertising
Key features
Real-time click scoring
Automatic IP exclusions
Custom exclusion audiences
01 — Overview
What is
Lunio
Lunio detects and blocks invalid traffic such as bots, click farms, scrapers and proxy users on paid media campaigns. It scores each click in real time using machine learning, shows where wasted spend comes from, and pushes exclusions back into ad platforms. Marketing teams use it to protect budgets and keep campaign data clean.
02 — Who it’s for
Ideal Customer Profile
Built for performance marketing, PPC and paid media teams at advertisers and agencies, including large advertisers with high monthly ad spend.
03 — Capabilities
Key Features
Real-time click scoring
Automatic IP exclusions
Custom exclusion audiences
Traffic source breakdowns
Cookieless tracking
Campaign quality analytics
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Lunio used for?
Lunio finds fake and invalid clicks on paid ads and blocks their sources, so ad budgets go toward real people and reporting reflects genuine traffic.
Which ad platforms does Lunio support?
It works with Google Ads, Microsoft Ads and Meta, and covers Performance Max, display and paid social traffic.
How does Lunio block bad traffic on Meta?
Since Meta does not allow IP blocking, Lunio builds custom exclusion audiences so flagged users stop seeing your ads.
Is Lunio privacy compliant?
The site describes Lunio as cookieless and compliant with GDPR and CCPA.