Category
B2B Advertising
Key features
24/7 click monitoring
Click fraud risk scoring
Automatic IP blocking
01 — Overview
What is
PPC Shield
PPC Shield monitors clicks on your Google Ads campaigns, scores each click for fraud risk and blocks suspicious IPs from seeing your ads again. It targets bots, click farms, competitors and repeat clickers, and reports blocked clicks and budget saved in a dashboard and email summaries. Demand gen and paid media teams use it to protect ad budget and keep traffic quality high.
02 — Who it’s for
Ideal Customer Profile
Built for Google Ads advertisers, from small businesses to larger advertisers, and the agencies and PPC specialists who manage their accounts.
03 — Capabilities
Key Features
24/7 click monitoring
Click fraud risk scoring
Automatic IP blocking
Competitor and bot click protection
Savings dashboard and email reports
Google Ads integration
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is PPC Shield used for?
PPC Shield detects and blocks fraudulent and non-human clicks on Google Ads campaigns so ad budget goes to real potential customers.
Who is PPC Shield for?
It is aimed at businesses advertising on Google Ads, along with the PPC specialists and agencies running those campaigns.
Which ad platforms does PPC Shield support?
PPC Shield is built for Google Ads. You connect your Google Ads account without any code and protection starts right away.
How does PPC Shield block fraud?
It analyzes technical and behavioral signals for each click, assigns a risk score, and blocks IPs flagged as threats from seeing your ads again, with all activity shown in a real-time dashboard.