Product review

Metricool

Plan, publish and measure social media

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What is

Metricool

Metricool is a social media management platform for planning, scheduling, analyzing and reporting on content across networks such as LinkedIn, Instagram, TikTok, X and Facebook. B2B marketing teams use it to run a shared content calendar, track channel and competitor performance, manage comments and messages in one inbox and build automated reports. It also covers ad campaign management for Google, Facebook and TikTok and link-in-bio pages.

02 — Who it’s for

Ideal Customer Profile

Made for marketing teams, social media managers and agencies managing several brands, with approval flows and white-label reports for client work. The site says more than 4 million professionals use it.

03 — Capabilities

Key Features

Content calendar and scheduling

Social analytics and competitor tracking

Automated and white-label reports

Unified social inbox

Ads management for Google, Meta and TikTok

Content approval workflow

AI writing assistant

05 — Similar tools

Alternatives

Hootsuite

Social media publishing, inbox, listening and analytics

Buffer

Plan, publish and analyze social posts

Sprout Social

Social media management, listening and influencer marketing

Agorapulse

Social media publishing, inbox, listening and reporting

Socialinsider

Social media analytics and competitor benchmarks

FrenzyPost

Write once and publish to every network

06 — FAQ

Frequently Asked Questions

What is Metricool used for?

Metricool is used to schedule social posts, analyze performance across networks, monitor competitors, answer messages from one inbox and create reports.

Which social networks does Metricool support?

It supports LinkedIn, Instagram, Facebook, TikTok, X, Threads, Pinterest, Bluesky, Twitch and Google Business Profile.

Is Metricool a good fit for agencies?

Yes. It organizes accounts by brand, lets clients or teammates approve content, and offers white-label reporting, with a dedicated agency page on the site.

Does Metricool have an API or integrations?

Yes. Metricool offers API access on higher tiers, Looker Studio connections for custom reports, a Zapier integration and an MCP connector for Claude and ChatGPT.

Ready to try

Metricool

Plan, publish and measure social media

Visit Website