Product review

Socialinsider

Social media analytics and competitor benchmarks

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What is

Socialinsider

Socialinsider is a social media analytics platform that tracks performance and benchmarks it against competitors across LinkedIn, Instagram, TikTok, Facebook, X and other major networks. It analyzes content pillars and top posts, keeps historical data and offers an AI assistant for pulling insights and building reports. Marketing teams and agencies use it to report on social results and learn from what competitors post.

02 — Who it’s for

Ideal Customer Profile

Made for social media and marketing teams at brands and for agencies reporting on many client accounts, from small businesses to enterprises.

03 — Capabilities

Key Features

Cross-network performance analytics

Competitor benchmarking

Content pillar analysis

Historical trend data

AI insights assistant

Report and data exports

05 — Similar tools

Alternatives

Sprout Social

Social media management, listening and influencer marketing

Hootsuite

Social media publishing, inbox, listening and analytics

Rival IQ

Competitive social media analytics and benchmarks

Brandwatch

Consumer intelligence and social media management

Metricool

Plan, publish and measure social media

Measure Studio

Social media analytics and reporting with AI

06 — FAQ

Frequently Asked Questions

What is Socialinsider used for?

Socialinsider is used to measure social media performance, compare it with competitors and find the content that works best, then turn that into reports.

Which social networks does Socialinsider cover?

It covers LinkedIn, Instagram, TikTok, Facebook, X and other major video and social networks.

Does Socialinsider work alongside other social tools?

Yes. It is designed to complement listening and management platforms such as Brandwatch, Talkwalker, Sprinklr, Hootsuite, Sprout Social and Meltwater.

Does Socialinsider offer an API?

Yes. Its social media data integration product provides API access to social performance data for use in other systems.

Ready to try

Socialinsider

Social media analytics and competitor benchmarks

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