Category
GTM Data Orchestration
Key features
Two-way CRM and email tool contact sync
Email engagement logged in the CRM
Website visitor tracking
01 — Overview
What is
Outfunnel
Outfunnel connects a CRM with email marketing, lead form and spreadsheet tools so contact data stays in sync in both directions. It also writes email engagement and website visits back into the CRM and scores leads on that activity. Sales and marketing teams use it to keep lists aligned and to show reps which contacts are engaging.
02 — Who it’s for
Ideal Customer Profile
Built for small and growing B2B companies whose sales and marketing teams run on separate apps, such as Pipedrive or HubSpot alongside Mailchimp or Klaviyo.
03 — Capabilities
Key Features
Two-way CRM and email tool contact sync
Email engagement logged in the CRM
Website visitor tracking
Lead scoring on engagement data
Lead form capture to CRM
Custom field and segment syncing
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Outfunnel used for?
Outfunnel keeps contacts in sync between your CRM and marketing tools, logs email engagement and website visits in the CRM, and scores leads so sales knows who to follow up with first.
Who is Outfunnel for?
It is aimed at small and mid-sized businesses whose sales and marketing teams use separate apps and want them to share the same contact and engagement data.
Which tools does Outfunnel integrate with?
CRMs include Pipedrive, HubSpot, Salesforce, Copper, Freshsales, Attio, Close and Zoho CRM. Marketing and other apps include Mailchimp, Klaviyo, MailerLite, ActiveCampaign, Constant Contact, Google Sheets, Airtable, Calendly, Monday.com, LinkedIn Lead Ads and WordPress form plugins.
How is Outfunnel different from Zapier?
Outfunnel is built only for sales and marketing data, so syncs come ready to use instead of being built step by step, and it adds engagement tracking and lead scoring on top of the synced data.