Category
GTM Data Orchestration
Key features
Real time two way sync
Table and field mapping
Sync filters
01 — Overview
What is
Whalesync
Whalesync keeps data in sync in both directions between business apps, so a change in one tool updates the other in real time. Teams map tables and fields, filter what syncs and match existing records across tools, then monitor everything from a sync dashboard with error alerts. GTM and ops teams use it to connect CRMs like HubSpot and Salesforce with Airtable, Notion, Google Sheets, Postgres and website CMSs.
02 — Who it’s for
Ideal Customer Profile
For operations, marketing and RevOps teams that manage data across CRM, CMS, spreadsheets and databases. The site speaks to startups through enterprises and offers SSO and a dedicated account manager for larger customers.
03 — Capabilities
Key Features
Real time two way sync
Table and field mapping
Sync filters
Record matching by key
Sync dashboard and error alerts
Historical data sync
SSO and SOC 2 Type II
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Whalesync used for?
Whalesync syncs data both ways between tools such as Airtable, Notion, HubSpot, Salesforce, Webflow and Postgres, so teams can work in any of them without copying data by hand.
How is Whalesync different from Zapier?
Whalesync positions itself as two way sync rather than one way automation. A change in either connected app is reflected in the other, and existing records can be matched and backfilled.
Which apps does Whalesync connect?
The site lists Airtable, Webflow, Notion, Supabase, WordPress, Google Sheets, Stripe, Wix CMS, Postgres, Memberstack, HubSpot, Salesforce, Affinity and Shopify, with BigQuery for exports.
Is Whalesync built for enterprise security needs?
Yes. It offers SSO, SOC 2 Type II and GDPR compliance, plus a dedicated account manager on enterprise plans.