Category
B2B Advertising
Key features
Account-based ad campaigns
Website visitor de-anonymization
Contact-level attribution
01 — Overview
What is
Propensity
Propensity is a contact-level marketing platform for running ABM, contextual and geofencing ad campaigns and identifying the people who engage. It de-anonymizes website visitors and ad clickers, enriches accounts and contacts, scores them on fit and intent, and syncs engagement to the CRM. Marketing teams use it to attribute pipeline to campaigns and hand high-intent leads to sales.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketers, marketing agencies, sales, RevOps and professional services teams that run account-based programs.
03 — Capabilities
Key Features
Account-based ad campaigns
Website visitor de-anonymization
Contact-level attribution
Geofencing and contextual targeting
Custom lead scoring
Salesforce and HubSpot sync
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Propensity used for?
Propensity runs ABM, contextual and geofencing campaigns and shows which specific contacts engage, so marketing can pass high-intent leads to sales with context.
Can Propensity identify who clicked my LinkedIn and Meta ads?
Yes. The site describes identifying people who clicked LinkedIn and Meta ads, showing which pages they visited and handing verified contacts to sales.
Which CRMs does Propensity integrate with?
Propensity syncs contact-level intent and engagement data to Salesforce and HubSpot.
Does Propensity offer managed services?
Yes. Alongside the software, it offers a full-service ABM option where its team handles strategy, campaign planning and asset creation.