Category
Market Research
Key features
Webcam eye tracking in the browser
Heatmaps and attention metrics
Image, video and website tests
01 — Overview
What is
RealEye
RealEye is an online research platform that runs eye-tracking studies through participants' regular webcams, with no software to install. Marketing and research teams upload images, videos or live websites, then see heatmaps and attention data, plus mouse tracking, emotions and survey answers. It is commonly used to test ads, landing pages, packaging and shelf layouts before launch.
02 — Who it’s for
Ideal Customer Profile
Used by independent researchers, agencies, brands, research firms and universities, from small teams to larger companies. Marketing and UX teams use it to check what people actually look at.
03 — Capabilities
Key Features
Webcam eye tracking in the browser
Heatmaps and attention metrics
Image, video and website tests
Emotion and mouse tracking
Built-in surveys and participant panel
Data export and API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is RealEye used for?
It runs online eye-tracking studies so teams can see where people look on ads, websites, videos or packaging, using ordinary webcams.
Do participants need special hardware?
No. Studies run in a web browser with any webcam, and smartphones are supported, so there is nothing to install.
Can I use my own participants or panel?
Yes. You can share a study by a single link, connect an external panel or survey tool, or use participants provided by RealEye.
Does RealEye have an API?
Yes. It offers data export and an API with public documentation for pulling study results into other tools.