Product review

SAP Emarsys

AI omnichannel customer engagement from SAP

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What is

SAP Emarsys

SAP Emarsys, now sold as SAP Engagement Cloud, is an omnichannel customer engagement platform that unifies customer data and uses AI to personalize and automate marketing. Teams build single-channel campaigns and cross-channel journeys across email, web, SMS, mobile app, ads and more, triggered by business events like orders or service tickets. Marketing teams use it for lifecycle campaigns, loyalty and performance reporting, with native ties to SAP systems.

02 — Who it’s for

Ideal Customer Profile

Mainly used by marketing teams at mid-market and enterprise brands in retail, eCommerce, consumer goods, travel and media, and also by B2B organizations, especially those already on SAP.

03 — Capabilities

Key Features

Cross-channel journey automation

AI personalization and recommendations

Unified customer data

Email, SMS, app and ad channels

Loyalty programs

AI performance analytics

05 — Similar tools

Alternatives

Bloomreach

AI personalization and marketing automation platform

Braze

Customer engagement across every messaging channel

Insider One

AI-driven cross-channel customer engagement platform

Iterable

AI-driven cross-channel customer engagement

Dotdigital

Cross-channel marketing automation with AI agents

Klaviyo

B2C CRM for email, SMS and more

06 — FAQ

Frequently Asked Questions

What is SAP Emarsys used for?

It is used to personalize and automate marketing across channels such as email, web, SMS, mobile apps and ads, based on unified customer data.

Is SAP Emarsys now called SAP Engagement Cloud?

Yes. The Emarsys site now presents the product as SAP Engagement Cloud, previously named SAP Emarsys, and it is owned and sold by SAP.

Who is SAP Emarsys for?

Marketing teams at larger brands, mainly in retail, eCommerce, consumer goods, travel and media, plus B2B organizations, particularly those running SAP.

Does SAP Emarsys integrate with other systems?

Yes. It works natively with SAP systems such as SAP Business Data Cloud, SAP CDP and Analytics Cloud, has an API-first architecture and connects with technology partners.

Ready to try

SAP Emarsys

AI omnichannel customer engagement from SAP

Visit Website