Category
B2B Advertising
Key features
Self-serve DSP
Supply-side platform for publishers
Omnichannel inventory including CTV and DOOH
01 — Overview
What is
SmartyAds
SmartyAds is a programmatic advertising company that runs a demand-side platform for advertisers and a supply-side platform for publishers. Advertisers and agencies use the DSP to buy mobile, display, native, video, CTV, audio and DOOH inventory with AI bid optimization and contextual targeting. Publishers use the SSP to monetize their inventory through header bidding and demand partners.
02 — Who it’s for
Ideal Customer Profile
Built for advertisers, media buyers and agencies running programmatic campaigns, plus publishers and app developers selling inventory. Suited to mid-market and enterprise ad budgets.
03 — Capabilities
Key Features
Self-serve DSP
Supply-side platform for publishers
Omnichannel inventory including CTV and DOOH
AI bid optimization
Contextual targeting
Curated brand-safe deals
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is SmartyAds used for?
Advertisers use it to buy programmatic ads across many channels, and publishers use it to sell their ad inventory to a wide pool of buyers.
Who is SmartyAds for?
Advertisers, brands, media buyers and agencies on the buying side, and publishers, app developers and ad networks on the selling side.
Which partners does SmartyAds work with?
The site lists demand and supply partners such as PubMatic, InMobi, Adform, Taboola and Yieldmo, audience data from Eyeota, and brand safety from Pixalate and GeoEdge.
Does SmartyAds offer a white label platform?
Not at the moment. The site says it offered white label before and plans to bring it back in future releases.