Category
B2B Advertising
Key features
Cross-channel programmatic buying
Ivy Studio AI workspace
B2B audience targeting
01 — Overview
What is
StackAdapt
StackAdapt is a programmatic advertising platform for planning, buying and measuring campaigns across connected TV, video, display, native, audio, in-game, digital out of home and more. Its Ivy Studio workspace uses AI to forecast, optimize and report on campaigns, and first-party and CRM data can be activated for targeting. B2B marketing teams use it for account-based and full-funnel advertising alongside brand campaigns.
02 — Who it’s for
Ideal Customer Profile
Used by brands and agencies of many sizes, with dedicated solutions for B2B marketers as well as retail, travel, healthcare and finance. The site says over 40,000 brands and agencies use it.
03 — Capabilities
Key Features
Cross-channel programmatic buying
Ivy Studio AI workspace
B2B audience targeting
First-party data activation
Cross-channel attribution
Brand lift measurement
05 — Similar tools
Alternatives
Albert.ai
Autonomous AI that runs paid media campaigns
The Trade Desk
Independent DSP for programmatic advertising
Demandbase
Account based marketing and sales platform
AdRoll
Multichannel ads and ABM from one dashboard
Metadata
Automated B2B paid campaigns across channels
Simpli.fi
Programmatic ad buying for localized campaigns
06 — FAQ
Frequently Asked Questions
What is StackAdapt used for?
StackAdapt is used to plan, launch and optimize programmatic ad campaigns across channels such as CTV, video, display, native, audio and DOOH from one platform.
Does StackAdapt support B2B advertising?
Yes. StackAdapt has a dedicated B2B solution and case studies on reaching business buyers, and lets teams activate CRM and first-party data for targeting.
Which tools does StackAdapt connect with?
StackAdapt connects to CRM and customer data through its Data Hub, APIs and an MCP server, and has a partner program for technology integrations.
Does StackAdapt have an API?
Yes. StackAdapt offers an API for enterprise customers and an MCP server so AI assistants can work with campaign data.