Category
B2B Advertising
Key features
Native ads on publisher sites
Realize performance platform
AI campaign optimization
01 — Overview
What is
Taboola
Taboola is a performance advertising platform that places ads across a large network of news and publisher websites and apps. Its Realize platform uses AI and first party publisher data to target audiences and optimize campaigns for engagement, leads and purchases. Marketers use it to reach people beyond search and social with native, display and video ad formats.
02 — Who it’s for
Ideal Customer Profile
Used by enterprise brands, ecommerce companies and agencies that run paid acquisition at scale. B2B marketing teams can use it for lead generation campaigns, though most examples on the site are consumer brands.
03 — Capabilities
Key Features
Native ads on publisher sites
Realize performance platform
AI campaign optimization
First party audience targeting
Lead generation campaigns
Generative AI ad creation
Campaign management and reporting
05 — Similar tools
Alternatives
StackAdapt
AI programmatic advertising across every channel
The Trade Desk
Independent DSP for programmatic advertising
Criteo
Commerce media and retargeting ads
Quantcast
AI powered DSP for performance marketers
AdRoll
Multichannel ads and ABM from one dashboard
Shareaholic
Content sharing and engagement tools for websites
06 — FAQ
Frequently Asked Questions
What is Taboola used for?
Taboola is used to run performance ad campaigns on trusted publisher websites and apps, with goals such as website engagement, lead capture and online purchases.
Who is Taboola for?
The site targets enterprise brands, ecommerce advertisers and agencies, and it also has a separate offering for publishers who want to earn revenue from their sites.
What is Taboola Realize?
Realize is Taboola's performance advertising product. It combines a wide range of ad inventory and placements with AI trained on years of publisher data, and lets advertisers use creative well beyond native ad units.
Does Taboola help with lead generation?
Yes. Lead generation is one of the campaign goals Taboola supports, alongside engagement and purchases, and its case studies report lower cost per lead compared with other channels.