Category
Customer Messaging
Key features
Unified customer data platform
Funnel, cohort and retention analytics
Natural language segmentation
01 — Overview
What is
WebEngage
WebEngage is a customer data and marketing automation platform that unifies customer profiles and runs personalized journeys across email, web, app push, SMS, WhatsApp, RCS and ads. It includes analytics for funnels and retention, plain language segmentation, live editable journeys, on site and in app personalization, and AI agents that build and report on campaigns. Lifecycle and growth marketing teams use it to drive engagement, conversion and retention.
02 — Who it’s for
Ideal Customer Profile
Made for marketing and growth teams at mid-market and enterprise consumer brands, mainly in travel, healthcare, automotive, insurance and retail.
03 — Capabilities
Key Features
Unified customer data platform
Funnel, cohort and retention analytics
Natural language segmentation
Cross channel journey automation
Web and app personalization
AI agents for campaigns
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is WebEngage used for?
It unifies customer data and runs automated, personalized campaigns and journeys across channels like email, push, SMS and WhatsApp to improve engagement and retention.
Who is WebEngage for?
Marketing and growth teams at established and digital native consumer brands, especially in travel, healthcare, automotive, insurance and retail.
Which tools does WebEngage integrate with?
Its integrations page lists tools such as Amplitude, AppsFlyer, Adjust, AWS S3, Xoxoday and AppMaker, and partners can publish integrations on its App Marketplace.
Where is WebEngage based?
WebEngage was founded in 2011 by Avlesh Singh and Ankit Utreja and is headquartered in Mumbai, India.