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Product review

Avidestal

Avidestal

Consumer insights and research suite

Category

Market Research

Key features

Online focus groups and interviews

Eye tracking and facial coding

Survey and feedback tool

01 — Overview

What is

Avidestal

Avidestal is a SaaS suite for consumer insights research. It covers online focus groups and in-depth interviews with eye tracking, facial coding and sentiment analysis, surveys with real-time results, branded community management and panel and campaign management. Marketing and insights teams use it to gather customer feedback and test messaging.

02 — Who it’s for

Ideal Customer Profile

Built for brand, marketing and insights teams and for panel owners and research firms, mostly startups and small to mid-sized organizations.

03 — Capabilities

Key Features

Online focus groups and interviews

Eye tracking and facial coding

Survey and feedback tool

Branded community management

Panel and campaign management

Customer journey mapping

06 — FAQ

Frequently Asked Questions

What is Avidestal used for?

It is used to run consumer and customer research, including qualitative interviews, focus groups, surveys and brand communities.

Which products make up Avidestal?

AvidHub for panels and campaigns, AvidViews for qualitative research, AvidCircle for brand communities and AvidIntelli for surveys.

Who uses Avidestal?

Brands, insight teams and panel owners that need to recruit respondents and collect feedback.

Does Avidestal offer integrations?

The site lists API integrations for connecting external systems, but does not name specific tools.

Ready to try

Avidestal

Consumer insights and research suite