Category
Customer Messaging
Key features
No-code chatbot and AI agent builder
AI voice agents
Omnichannel messaging
01 — Overview
What is
BotPenguin
BotPenguin is a no-code platform for building AI agents, chatbots and voice agents that capture leads, book meetings and answer customer questions on websites, WhatsApp, Instagram, Facebook, Telegram, Microsoft Teams, SMS and phone. Conversations land in a unified inbox with live chat handoff and analytics. Marketing and sales teams use it to qualify inbound leads and push them into their CRM.
02 — Who it’s for
Ideal Customer Profile
Built for SMBs and growing companies across many industries, with a white-label program for agencies and resellers. The site says over 80,000 businesses use it.
03 — Capabilities
Key Features
No-code chatbot and AI agent builder
AI voice agents
Omnichannel messaging
Unified inbox and live chat
Lead capture and appointment booking
100+ integrations
White-label partner program
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is BotPenguin used for?
BotPenguin is used to build AI chatbots, agents and voice agents that capture leads, book appointments and handle support across websites, messaging apps and phone.
Who is BotPenguin for?
It is mainly aimed at small and growing businesses, and agencies can resell it under their own brand through its white-label program.
Which tools does BotPenguin integrate with?
It connects to CRMs like HubSpot, Zoho CRM and Bitrix24, to Google Sheets, and to automation tools like Zapier and Pabbly, with over 100 integrations in total.
Which channels does BotPenguin support?
Bots can run on your website, WhatsApp, Instagram, Facebook Messenger, Telegram, Microsoft Teams, SMS and phone calls.