Category
Customer Messaging
Key features
WhatsApp Business API access
Broadcast campaigns
No-code chatbot builder
01 — Overview
What is
WATI
Wati is a business messaging platform built on the WhatsApp Business API that also covers Instagram, TikTok DMs and website chat. Teams run broadcasts, no-code chatbots, click to WhatsApp ad flows and AI agents that qualify leads and answer questions, with a shared team inbox for human takeover. Sales and marketing teams use it to capture leads from ads and social, nurture them in chat and route qualified conversations to reps.
02 — Who it’s for
Ideal Customer Profile
Built for marketing, sales and support teams at startups, SMBs and growing companies that sell or support customers over WhatsApp and social messaging, including agencies, education and healthcare businesses.
03 — Capabilities
Key Features
WhatsApp Business API access
Broadcast campaigns
No-code chatbot builder
AI agents with human handoff
Shared team inbox
Click to WhatsApp ads
API and MCP server
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Wati used for?
Wati is used to sell, market and support customers over WhatsApp, Instagram and TikTok, with broadcasts, chatbots, AI agents and a shared inbox for the team.
Who is Wati for?
It suits sales, marketing and support teams at small and growing businesses that rely on messaging apps to reach customers, and it has programs for agencies and resellers.
Which tools does Wati integrate with?
Wati lists 100+ integrations, including Salesforce, HubSpot, Zoho CRM, LeadSquared, Shopify, WooCommerce, Klaviyo, Zapier and Google Ads.
Does Wati have an API?
Yes. Wati offers a developer API for messaging, broadcasts, chatbots, webhooks, Instagram and WhatsApp calling, plus an MCP server to connect AI tools.