Category
Product Analytics
Key features
Cookieless pageview tracking
Single page analytics dashboard
UTM campaign tracking
01 — Overview
What is
Fathom Analytics
Fathom Analytics is a simple website analytics tool and Google Analytics alternative that shows where visitors come from, which pages they read and what converts, without cookies or personal data. Marketing teams use it to track UTM campaigns, newsletter links and custom conversion events with monetary values, all from a single page dashboard. Because it does not use cookies, sites do not need a consent banner for analytics, and EU traffic is routed through European infrastructure.
02 — Who it’s for
Ideal Customer Profile
Used by marketing teams, founders and agencies that want clear website metrics without privacy trade offs. The site says customers range from small companies to Fortune 100 firms, banks and governments.
03 — Capabilities
Key Features
Cookieless pageview tracking
Single page analytics dashboard
UTM campaign tracking
Custom events and conversion values
Scheduled email reports
EU data isolation
Analytics API
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Fathom Analytics used for?
Fathom measures website traffic, referrers, top pages, campaigns and conversions in a privacy friendly way, as a simpler alternative to Google Analytics.
Does Fathom Analytics need a cookie banner?
No. Fathom does not use cookies or store personal data, so no consent banner is required for your analytics, and it states compliance with GDPR, CCPA, ePrivacy and PECR.
Can agencies use Fathom Analytics for client sites?
Yes. Fathom has a dedicated agency offering, an all sites view to see every site on one screen, and email reports that can be sent to clients or colleagues without them logging in.
Does Fathom Analytics have an API?
Yes. The Fathom Analytics API lets you manage sites, events and milestones and pull aggregated reports and current visitor counts using token based authentication.