Category
Product Analytics
Key features
Web and app analytics
Built-in tag manager
Consent management
01 — Overview
What is
Piwik PRO
Piwik PRO is a web and app analytics platform that combines analytics, tag management, consent management and data activation in one suite, with privacy and data control built in. Marketing teams use it to follow visitor journeys, find drop-off points, measure campaign results and optimize conversion paths, as an alternative to Google Analytics. It supports HIPAA compliance with a single BAA, which makes it popular in healthcare, finance and the public sector.
02 — Who it’s for
Ideal Customer Profile
Built for marketing and analytics teams in regulated industries such as healthcare, finance, government and enterprise organizations that need full data ownership. The company says it supports nearly 7,000 customers.
03 — Capabilities
Key Features
Web and app analytics
Built-in tag manager
Consent management
Customer data activation
Custom reports and dashboards
HIPAA-supportive hosting with BAA
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Piwik PRO used for?
Piwik PRO is used to track website and app behavior, measure campaigns and improve conversion paths while keeping data private and under the company's control.
Who owns Piwik PRO?
Since October 2023, Piwik PRO has been a wholly owned subsidiary of the European Cookie Information Group, a cookie consent and data privacy provider.
Which tools does Piwik PRO integrate with?
It integrates with Google Ads, Google Search Console, WordPress, Power BI, Supermetrics, BigQuery, AWS S3 and Azure Blob Storage, and has SDKs for Android, iOS, React Native and Flutter.
Does Piwik PRO support HIPAA compliance?
Yes. Piwik PRO is designed to support HIPAA compliance, with a single BAA covering the whole platform, encryption, audit logs and hosting in Azure US regions.