Product review

Plausible

Simple, privacy-friendly website analytics

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What is

Plausible

Plausible is an open source web analytics tool that shows site traffic, sources, goals and conversions on a single dashboard without cookies or personal data collection. Marketing teams use it to track campaigns with UTM tags, measure SEO through a Search Console link, follow funnels and spot traffic coming from AI tools like ChatGPT and Perplexity. It is hosted in the EU and can also be self-hosted.

02 — Who it’s for

Ideal Customer Profile

Built for marketing and growth teams at SaaS companies, startups and agencies that want clear traffic data without a heavy analytics setup. The site also has dedicated pages for agencies, white-label use and enterprise.

03 — Capabilities

Key Features

Single-page traffic dashboard

Cookieless, privacy-first tracking

Goals, events and revenue tracking

Funnels and user journeys

UTM campaign and channel reporting

Search Console integration

Stats and events APIs

05 — Similar tools

Alternatives

Fathom Analytics

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GoatCounter

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Matomo

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PostHog

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Piwik PRO

Privacy-focused analytics for regulated industries

DataFast

Web analytics tied to revenue

06 — FAQ

Frequently Asked Questions

What is Plausible used for?

Plausible measures website traffic, referral sources, campaigns, goals and conversions in a lightweight dashboard, without cookies or collecting personal data.

Who is Plausible for?

It suits marketing teams, SaaS companies, startups and agencies that want simple traffic insights. Agencies can manage many client sites and offer white-label dashboards.

Which platforms does Plausible integrate with?

Plausible has official setups for WordPress, Google Tag Manager, an NPM package and a Data Studio connector, plus guides for Shopify, Webflow, Squarespace, Ghost and Next.js. It can also pull in Google Search Console data.

Does Plausible have an API?

Yes. Plausible offers a Stats API for reading your data and an Events API for sending pageviews and custom events from servers or mobile apps.

Ready to try

Plausible

Simple, privacy-friendly website analytics

Visit Website