Category
B2B Advertising
Key features
LinkedIn Ads revenue attribution
Company level customer journeys
Ad engagement signals for sales
01 — Overview
What is
Fibbler
Fibbler is an ad attribution and activation tool that shows which companies see and engage with your LinkedIn, Google and Meta ads, and links that activity to pipeline and revenue in your CRM. B2B marketing teams use it to prove LinkedIn Ads impact with company level journeys, while sales teams get engaged accounts pushed to the CRM for outbound follow up. It also helps cut wasted spend with ad scheduling, monthly impression caps and job title exclusions.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing and demand generation teams at SMBs running LinkedIn Ads, plus the sales and BDR teams that act on ad engagement. The site says over 2,000 marketers use it.
03 — Capabilities
Key Features
LinkedIn Ads revenue attribution
Company level customer journeys
Ad engagement signals for sales
CRM sync and outbound routing
LinkedIn ad scheduling
Monthly impression caps per company
Spend benchmarks against peers
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Fibbler used for?
Fibbler connects ad impressions and engagement on LinkedIn, Google and Meta to deals in your CRM, so marketing can see which campaigns influence pipeline and revenue.
Who is Fibbler for?
It is aimed at B2B marketers at SMBs who run LinkedIn Ads, and at sales or BDR teams that want to reach out to companies engaging with those ads.
Which CRMs does Fibbler integrate with?
Fibbler integrates with HubSpot, Salesforce, Attio, Pipedrive and Zoho CRM, and is an official LinkedIn Marketing Partner.
Can Fibbler reduce wasted LinkedIn ad spend?
Yes. It can schedule ads for the hours your audience is active, cap monthly impressions per company and exclude irrelevant job titles in one click.