Category
B2B Advertising
Key features
Company level ad engagement tracking
Intent signals and account scoring
AI campaign creation and optimization
01 — Overview
What is
ZenABM
ZenABM turns LinkedIn Ads into account based marketing campaigns. It shows which companies engage with your ads, scores accounts on intent signals, and syncs that data into your CRM so sales can follow up. Teams can create and adjust campaigns with AI, get automated reports, and tie ad spend to pipeline and revenue.
02 — Who it’s for
Ideal Customer Profile
Built for B2B marketing and demand gen teams running LinkedIn Ads, along with the sales teams they support, at startups, scale-ups and SMBs. It also has a program for agencies.
03 — Capabilities
Key Features
Company level ad engagement tracking
Intent signals and account scoring
AI campaign creation and optimization
Revenue attribution dashboards
Automated LinkedIn Ads reports
CRM sync with HubSpot, Salesforce and Attio
MCP server and webhooks
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is ZenABM used for?
ZenABM is used to run account based marketing through LinkedIn Ads, track which companies engage, and report on pipeline and revenue from those campaigns.
Who is ZenABM for?
It is for B2B marketing teams and agencies that run LinkedIn Ads and want account level insights shared with sales.
Which CRMs does ZenABM integrate with?
ZenABM syncs company engagement and signals to HubSpot, Salesforce and Attio, and also supports webhooks.
Can I manage campaigns with AI?
Yes. Its AI agent Zena and an MCP server let you create ads, change bids and budgets, and pause weak ads from tools like Claude, ChatGPT, Perplexity and Gemini.