Category
B2B Advertising
Key features
Google Analytics and Analytics 360
Tag Manager
Campaign Manager 360
01 — Overview
What is
Google Marketing Platform
Google Marketing Platform brings together Google's analytics and advertising tools, including Google Analytics, Tag Manager, Campaign Manager 360, Display & Video 360 and Search Ads 360. Marketing teams use it to measure site and app behavior, manage tags, plan and buy media, and report on campaigns in one connected environment. The 360 versions add enterprise features for large advertisers.
02 — Who it’s for
Ideal Customer Profile
Marketing and growth teams of every size, with core tools for small businesses and the 360 suite aimed at enterprises and their agencies.
03 — Capabilities
Key Features
Google Analytics and Analytics 360
Tag Manager
Campaign Manager 360
Display & Video 360
Search Ads 360
Cross-product audience insights
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Google Marketing Platform used for?
It is used to measure customer behavior across sites and apps and to plan, buy and measure digital advertising, using connected Google analytics and ad products.
Which products are included?
Google Analytics, Tag Manager, Campaign Manager 360, Display & Video 360, Search Ads 360, Analytics 360 and Tag Manager 360.
Who is Google Marketing Platform for?
Small businesses can use Analytics and Tag Manager, while the 360 products are built for large enterprises and agencies that run advertising and analytics at scale.
Does it work with Google Cloud?
Yes. Google highlights customers that combine Google Marketing Platform with Google Cloud for data and measurement work.