Category
Product Analytics
Key features
Analysis Workspace with drag-and-drop panels
Segments and calculated metrics
Attribution and marketing channel reporting
01 — Overview
What is
Adobe Analytics
Adobe Analytics collects data from websites, apps and other digital channels and lets teams explore it in Analysis Workspace, a drag-and-drop space for flexible tables, charts, segments and attribution. Marketing and analytics teams use it to see how visitors move through campaigns and journeys, build calculated metrics and marketing channel reports, and share or schedule dashboards. Data can be exported through data feeds and Data Warehouse, or pulled with the Analytics 2.0 APIs.
02 — Who it’s for
Ideal Customer Profile
Built for marketing, digital analytics and product teams at mid-market and enterprise companies, especially those already using Adobe Experience Cloud.
03 — Capabilities
Key Features
Analysis Workspace with drag-and-drop panels
Segments and calculated metrics
Attribution and marketing channel reporting
Report Builder and scheduled reports
Data feeds and Data Warehouse exports
Analytics 2.0 APIs and MCP server
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Adobe Analytics used for?
It is used to collect and analyze website and app data, so marketing and analytics teams can see how people find, use and convert on digital properties and which channels drive results.
Who is Adobe Analytics for?
It suits analysts, marketers and admins at larger organizations, with roles for implementers and developers who set up data collection and integrations.
Does Adobe Analytics connect with other Adobe products?
Yes. It can be configured with other Adobe Experience Cloud products such as Audience Manager and Adobe Advertising, and Customer Journey Analytics uses the same Analysis Workspace on Adobe Experience Platform data.
Does Adobe Analytics have an API?
Yes. The Analytics 2.0 APIs, including the Reporting API, give programmatic access, and Adobe also offers an Analytics MCP server so AI clients can work with Analytics data and components.