Category
Customer Messaging
Key features
Customer service and sales AI agents
Lead qualification agents
Voice AI agents
01 — Overview
What is
Haptik
Haptik builds conversational AI agents for customer service, sales, bookings and lead qualification across WhatsApp, voice, web and social messaging. Teams can create agents in its Agent Studio, add a voice agent for phone calls and give human agents an AI co-pilot in live chat. Marketing and sales teams use it to capture and qualify leads and recommend products in conversation.
02 — Who it’s for
Ideal Customer Profile
Aimed at enterprises in retail, travel, fintech, insurance, telecom, edtech and healthcare. The site says 500+ enterprises use it.
03 — Capabilities
Key Features
Customer service and sales AI agents
Lead qualification agents
Voice AI agents
Agent Studio builder
Live chat with AI co-pilot
Conversation insights and analytics
05 — Similar tools
Alternatives
Fluid AI
Agentic AI platform for regulated enterprises
Hubtype
AI agents for WhatsApp and messaging CX
Pypestream
Voice and chat AI agents for contact centers
Ada
AI agents that resolve customer service conversations
boost.ai
Enterprise conversational AI for chat and voice
Floatbot
Voice and chat AI agents for regulated industries
06 — FAQ
Frequently Asked Questions
What is Haptik used for?
Haptik is used to deploy AI agents that handle customer support, product recommendations, bookings and lead qualification over chat and voice.
Who owns Haptik?
Haptik is part of Jio. Jio Platforms acquired a majority stake in Haptik in early 2019, and the company operates as Jio Haptik Technologies Limited.
Which channels does Haptik support?
WhatsApp, voice, RCS business messaging, Instagram Direct, Facebook Messenger and web chat.
Which industries does Haptik serve?
The site lists retail, travel and hospitality, fintech, edtech, media, healthcare, insurance, mortgage and telecom.