Category
Sales Enablement
Key features
Sales content management
Plays and guided playbooks
Training, coaching and AI role play
01 — Overview
What is
Highspot
Highspot is a sales enablement platform that brings sales content, playbooks, training and buyer engagement into one place. Reps find the right content for each deal, practice with AI role play and follow guided plays, while leaders see which assets and activities actually move pipeline and win rates. Highspot merged with Seismic in 2026 and now runs as Highspot by Seismic.
02 — Who it’s for
Ideal Customer Profile
Built for sales leaders, reps, enablement, marketing and RevOps teams, mainly at mid-market and enterprise companies in sectors like tech, financial services, manufacturing and healthcare. It also has a dedicated SMB offering.
03 — Capabilities
Key Features
Sales content management
Plays and guided playbooks
Training, coaching and AI role play
Digital sales rooms
Content and pipeline analytics
AI deal and GTM agents
Partner enablement
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Highspot used for?
Highspot helps GTM teams manage sales content, roll out playbooks, train and coach reps, share content with buyers and measure which assets drive revenue.
Is Highspot still a separate company?
No. Highspot merged with Seismic in 2026 and is now part of Seismic. The product continues as Highspot by Seismic, and existing customers keep the same login and support.
Which tools does Highspot integrate with?
Highspot has an integrations directory and partner ecosystem covering CRM, email, conversation intelligence and content tools, so reps can use it inside the apps they already work in.
Does Highspot work with AI tools?
Yes. Highspot offers AI agents for deal risk and content gaps, AI role play for practice, and an MCP server so AI assistants can work with Highspot data.