Category
Gifting & Direct Mail
Key features
Automated direct mail triggered from CRM or MAP
Personalized mail from your own data
Traditional print and mail campaigns
01 — Overview
What is
PFL
PFL is a direct mail provider that combines printing and mailing services with software that triggers personalized mail from your CRM or marketing automation platform. Marketing and sales teams use it to add postcards, letters, packages and branded items to digital campaigns for acquisition, retention and customer engagement. It also tracks mail performance so teams can measure the return on each send.
02 — Who it’s for
Ideal Customer Profile
Marketing, sales and customer experience teams at mid-sized and large companies, with strong focus on healthcare, financial services, technology and retail. It suits teams that want direct mail run as an automated step in their customer journeys.
03 — Capabilities
Key Features
Automated direct mail triggered from CRM or MAP
Personalized mail from your own data
Traditional print and mail campaigns
Direct mail ROI tracking
Dedicated design to delivery support
Security and compliance program
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is PFL used for?
PFL is used to plan, print and send direct mail, either as one-off campaigns or as automated, personalized sends triggered by events in your CRM or marketing automation tool.
Who is PFL for?
It is built for marketing, sales and customer experience teams, especially in healthcare, financial services, technology and retail, that want direct mail to work like a digital channel.
Which tools does PFL integrate with?
PFL connects with Salesforce Sales Cloud, Marketing Cloud, Health Cloud and Financial Services Cloud, plus Marketo, Eloqua, Iterable and Braze, so mail can be sent as a step in a journey or directly by sales reps.
Can PFL measure direct mail results?
Yes. When your CRM or marketing automation platform is connected, PFL helps you manage and measure direct mail performance and return on investment alongside your digital campaigns.