Category
Gifting & Direct Mail
Key features
Triggered and automated mailers
Prospecting and lookalike audiences
Website visitor and lead retargeting
01 — Overview
What is
Poplar
Poplar is a direct mail platform that lets marketers send postcards, letters and other printed mailers with the speed and targeting of digital channels. Teams use it for prospecting with lookalike and targeted audiences, retargeting site visitors and email leads with fast personalized mailers, and retention campaigns triggered from their CRM. Campaigns can be automated through integrations or the API, with attribution reporting to track results.
02 — Who it’s for
Ideal Customer Profile
Built for growth and lifecycle marketing teams at tech and consumer brands that want direct mail as a channel next to email and ads. It suits teams that prefer to self serve as well as those working with Poplar's strategy and design services.
03 — Capabilities
Key Features
Triggered and automated mailers
Prospecting and lookalike audiences
Website visitor and lead retargeting
Attribution and performance reporting
Address validation API
Direct mail API
Design services for mail pieces
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Poplar used for?
Poplar is used to plan, automate and measure direct mail campaigns, from prospecting new audiences to retargeting leads and re-engaging existing customers.
Who is Poplar for?
It is aimed at marketing teams at tech and consumer brands. Poplar says it works with more than 750 clients and has mailed over a billion pieces.
Which tools does Poplar integrate with?
Poplar connects with platforms such as Salesforce, Klaviyo, Iterable, Braze, Customer.io, Mailchimp, Optimizely, Emarsys and Zapier, so mailers can be triggered from existing workflows.
Does Poplar have an API?
Yes. Poplar offers a direct mail API for sending mail programmatically and a separate address validation API, both documented on its site.