Category
B2B Advertising
Key features
Image, video and carousel ads
Lead generation forms
Community and interest targeting
01 — Overview
What is
Reddit for Business lets companies advertise to people in Reddit communities with image, video, carousel and conversation ads, plus lead generation forms. B2B marketers can target by community, interest and in market audiences, and use partner audiences from Bombora, Demandbase and Clay to reach the right accounts. Reddit Pro also helps brands track keywords and join conversations about their category.
02 — Who it’s for
Ideal Customer Profile
Used by B2B and B2C marketing and demand gen teams from SMBs to large brands, plus agencies running paid social for clients.
03 — Capabilities
Key Features
Image, video and carousel ads
Lead generation forms
Community and interest targeting
In market audiences
Max campaigns optimization
Reddit Pro keyword tracking
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Reddit for Business used for?
It is used to run ads and lead generation campaigns that reach people in Reddit communities, and to monitor brand conversations with Reddit Pro.
Can B2B companies generate leads on Reddit?
Yes. Reddit lead gen campaigns can send prospects to your landing pages or native forms, and Reddit says more than 20 million business decision makers use the platform.
Which tools does Reddit Ads integrate with?
Reddit offers audience integrations with Bombora, Demandbase, Clay, G2 and Octane11, measurement partners like Dreamdata, and a HubSpot integration in open beta.
Who is Reddit Ads for?
Marketing teams at businesses of all sizes, with dedicated resources for SMBs and agencies.