Category
Gifting & Direct Mail
Key features
Triggered direct mail from CRM workflows
Drag-and-drop direct mail editor
Delivery tracking with QR codes and pURLs
01 — Overview
What is
Postalytics
Postalytics is a direct mail automation platform that lets marketing teams send personalized postcards and letters the same way they send email. Mailings can be triggered from CRM and marketing automation workflows, designed in a built-in editor, and tracked from print to delivery with QR codes and personalized URLs. GTM teams use it for lead generation, nurture, reactivation and onboarding campaigns that add a physical touch to digital programs.
02 — Who it’s for
Ideal Customer Profile
Built for marketers, small businesses and agencies that want to add direct mail to their campaigns without manual print jobs. The site says over 10,000 marketers and agencies use it, and it offers dedicated agency docs.
03 — Capabilities
Key Features
Triggered direct mail from CRM workflows
Drag-and-drop direct mail editor
Delivery tracking with QR codes and pURLs
MailBack postal retargeting
B2B and consumer mailing lists
Direct mail API and SDKs
05 — Similar tools
Alternatives
06 — FAQ
Frequently Asked Questions
What is Postalytics used for?
Postalytics is used to create, send and track automated direct mail, such as postcards and letters, as part of lead generation, nurture, reactivation and onboarding campaigns.
Who is Postalytics built for?
The site has dedicated sections for marketers, small businesses and agencies, with industry pages for areas such as software, financial services, real estate and nonprofits.
Which tools does Postalytics integrate with?
It lists built-in integrations with HubSpot, Salesforce, HighLevel, ActiveCampaign, Zoho CRM, Klaviyo, Canva, Figma and Zapier, which open up connections to many more apps.
Does Postalytics have an API?
Yes. Postalytics offers a direct mail API with docs and SDKs, so developers can trigger and track mailings from their own systems.